Empowering Teams: Design Leadership for Scalable Processes, Systems, and Quality

Elevating Quality, Accessibility, and User-Centric Product Thinking, across Badoo and Bumble date.

2020 - 2024

Product designer as part of the core team, redesigning the Trainline with a fully responsive flow (launched spring 2021)

2019 - 2020

Design and implementation of a new design system for Zalando, launching Autumn 2018 for Zalando’s tenth anniversary. Responsibilities include optimisation of the platform working closely with data science, commercial and production teams, and ensuring AA accessibility standards are met in all new designs.

2017 - 2019

Leading a complete redesign of ASOS (Launched October 2017), designing and building the new AA accessibility compliant design language and pattern library / design system for all digital products at ASOS. (Web responsive, iOS and Android mobile and tablet)

Responsibilities include mentoring a team of 6, and line managing 2.

2015 - 2017