Embedded Files
Badoo
Focus areas
Strategic Product Leadership
Partnering with senior leadership to define and deliver high-impact features across business units, with a focus on Core Discovery and the forward-looking North Star initiative.
Design Excellence at Scale
Owning design quality across the product, ensuring usability, accessibility (WCAG 2.2), and consistency. Driving cross-team alignment and scalable design systems.
Team Growth & Ways of Working
Mentoring designers across Collectives, shaping career development, and leading improvements to our design operations and processes.
Cross-Functional Collaboration
Building strong partnerships across Product, Engineering, Brand, Marketing, Research, and more—ensuring design is embedded in strategic planning and execution.
Double Diamond Design Process
Design challenge
When I joined, there was no structured design process in place. Collaboration between Design, Product and Engineering was fragmented, with decisions largely driven from the top down. Research and data were rarely used, and designers had little involvement in planning or prioritisation.
What I led
Working with the Head of Product Design and cross-functional leaders – including Product, Engineering, Research and BI – we introduced a tailored design process based on the Double Diamond framework. This enabled earlier collaboration, stronger alignment, and helped embed a user-centred approach into the roadmap and feature planning.
Impact
The new process transformed how teams worked together. It brought clarity and structure to the design workflow, gave designers a stronger voice in shaping product direction, and ensured research and data played a meaningful role in decision-making. As a result, collaboration improved, and solutions became more aligned with user needs and business goals.
Designers Workshop Toolkit
Design challenge
We lacked a consistent Discovery process, which left designers unsure how to approach new projects or structure early-stage work. They needed clearer guidance on running workshops – what to run, when to run them, and who to involve.
What I led
Working with a small group in the design team, we ran workshops to identify gaps and opportunities across teams. We then created a flexible set of modular workshop templates, each with step-by-step guidance on setup, timing, preparation and follow-up. These tools help designers run effective, tailored Discovery sessions with confidence from day one.
Impact
This work gave the team a shared, practical approach to early-stage design. The templates improved alignment, reduced time spent planning sessions, and enabled more focused collaboration across disciplines. By supporting consistent, well-run Discovery, we set the foundation for better outcomes across projects.
Design Guidelines
Design challenge
The design system lacked clear guidance, leading to inconsistent use, overlooked accessibility standards, and the creation of redundant components due to limited flexibility in the existing set.
What I led
During the 2021 brand refresh, I led the translation of the new brand into the product, redesigning all components and screens with a focus on WCAG 2.2 AA accessibility. I also created clear, inclusive design system guidelines for each component in collaboration with a Content Designer, combining usage best practice, accessibility guidance and WCAG references.
Impact
This work improved the consistency, accessibility and maintainability of Bumble’s product. The redesigned components reduced duplication and made the system easier to use across platforms. Clear guidelines helped teams make faster, more confident decisions. By embedding accessibility throughout, the work created a more inclusive experience for all members.
Blueprint
Design challenge
When I joined, the team had just moved to Figma. Legacy designs were hidden in outdated Sketch files, and there was no reliable source of truth. Designers were often recreating screens from scratch, which slowed delivery and led to inconsistencies.
The solution
I created 'The Blueprint,' a centralised Figma file that maps live app flows and acts as a single source of truth.
Impact
The Blueprint gives a clear, end-to-end view of user journeys, content and components. It speeds up design work by providing ready-to-use, Cosmos-linked screens and ensures consistency through approved visuals and up-to-date content. Custom components are fully documented, and teams can self-serve with ease, reducing dependency and freeing up design resources.
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